Well plaid … Highlandwear specialist reaping rewards of investment during the recession

Shrewd investment in its people and property during the recession has put Highlandwear firm McCalls in strong position for ongoing success.

Despite the difficult economic climate the Scottish specialist outfitters took the decision to plough money into refurbishing its stores, extending its ranges and training staff – all moves designed to enhance the shopping experience.

As a result, profits are up and the company is enjoying steadily growing interest from around the globe.

McCalls managing director Iain Hawthorne said: “We know that businesses that continue to invest emerge from a recession in a healthier state than ones which don’t.

“We’re now seeing that strategy pay off for McCalls, thanks to forward thinking, supportive banking and, most of all, a dedicated conscientious staff.”

Last year the company invested around £250,000 upgrading five of its eight stores and its kilt-making factory. The improvements included an extensive re-fit of its headquarters and antique and bespoke jewellers in Aberdeen’s Bridge Street.

They also developed new and innovative stock lines including the Royal Pride tartan range, designed to commemorate the wedding of Prince William and Kate Middleton, and introduced a new selection of stylish jackets in contemporary cuts and cloth.

Customers are also now ensured a consistently high quality shopping experience across the country following the introduction of streamlined training throughout McCalls stores, overseen by area development manager George Angus who mentors the company’s managers nationwide.

“This approach has allowed us to offer an even higher quality of service to customers and resulted in not only return custom but a huge increase in the number of personal referrals, all of which has been good for business,” said Mr Hawthorne.

“The Royal wedding and weddings in general, coupled with the growing desire to celebrate Scottish roots, have generated a lot of interest, particularly internationally, and we are continuing to build on that with the launch of our new website.”